\mathrm{A}\propto\mathrm{B}\;\Rightarrow\;\mathrm{A}=\mathrm{kB}
Statement: Two quantities vary directly when their ratio remains constant.
\frac{\mathrm{A}}{\mathrm{B}}=\text{constant}
\mathrm{A}\propto\frac{1}{\mathrm{B}}\;\Rightarrow\;\mathrm{A}=\frac{\mathrm{k}}{\mathrm{B}}\;\Rightarrow\;\mathrm{AB}=\mathrm{k}
\mathrm{A}\propto\mathrm{BC}\;\Rightarrow\;\mathrm{A}=\mathrm{kBC}